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SWOT Analysis (Southwest Airlines)
Strengths
·Low costs
·Convenient flying times
·Fast turnaround times
·Friendly staff
·Humorous atmosphere
·Low fares (one of the lowest in the industry)
·Low levels of debt
·Lowest operating costs
·Lowest complaint percentage
·Exceptional customer service
·Unconventional, attention getting ads
· Most admired airline company in America
·The companies "no lay off policy"
Weaknesses
·No international flights available
·Possibility to increase operating revenue
·Ranked the second highest airline who denied boarding passengers due to oversold flights
·Southwest's stubbornness to cutback after the /11 attacks
Opportunities
·International flights
·Switch from peanuts to pretzels
·Increase flight locations and schedules in the US
Threats
·War or other military actions by the U.S. or others.
·Fare sales and capacity decisions by the Company and its competition
·Changes in competitors flight schedules
· Mergers and acquisitions
· Airline bankruptcies.
· General economic conditions, which could adversely affect the demand for travel in general and consumer ticket purchasing habits
·Decisions by major freight Customers on how they allocate freight deliveries among different types of carriers.
· The results of Employee labor contract negotiations
· Employee hiring and retention rates
· Costs for health care
·Unpredictable prices of jet fuel, crude oil, and heating oil
·Unscheduled required aircraft airframe or engine repairs and regulatory requirements
·Changes in commission policy
·Availability of capital markets
·Disruptions to operations due to adverse weather conditions and air traffic control-related constraints.
SWOT Analysis (Southwest Airlines)
Strengths
·Low costs
·Convenient flying times
·Fast turnaround times
·Friendly staff
·Humorous atmosphere
·Low fares (one of the lowest in the industry)
·Low levels of debt
·Lowest operating costs
·Lowest complaint percentage
·Exceptional customer service
·Unconventional, attention getting ads
· Most admired airline company in America
·The companies "no lay off policy"
Weaknesses
·No international flights available
·Possibility to increase operating revenue
·Ranked the second highest airline who denied boarding passengers due to oversold flights
·Southwest's stubbornness to cutback after the /11 attacks
Opportunities
·International flights
·Switch from peanuts to pretzels
·Increase flight locations and schedules in the US
Threats
·War or other military actions by the U.S. or others.
·Fare sales and capacity decisions by the Company and its competition
·Changes in competitors flight schedules
· Mergers and acquisitions
· Airline bankruptcies.
· General economic conditions, which could adversely affect the demand for travel in general and consumer ticket purchasing habits
·Decisions by major freight Customers on how they allocate freight deliveries among different types of carriers.
· The results of Employee labor contract negotiations
· Employee hiring and retention rates
· Costs for health care
·Unpredictable prices of jet fuel, crude oil, and heating oil
·Unscheduled required aircraft airframe or engine repairs and regulatory requirements
·Changes in commission policy
·Availability of capital markets
·Disruptions to operations due to adverse weather conditions and air traffic control-related constraints.
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