Friday, November 8, 2019

the recruit

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"The Recruit"


James Clayton was discharged from the "Farm" because he let his emotions take over when an abduction was simulated on him while he was still at the "Farm". After he was discharged, Clayton was approached by Walter Burke and offered an assignment with the CIA. Burke explains to Clayton that he was not really discharged from the CIA. Instead, he was made a Non Official Cover Operative and his assignment was to spy on a fellow CIA agent Layla Moore. Moore was also training at the "Farm" during Clayton's stay there. Clayton had a romantic interest in her, so when he was abducted, and his abductors threaten to harm Layla, he completely went out of control and was released from his training.


.Burke tells James Clayton that the CIA believes that Layla is a mole, and she is stealing information from Langley. Clayton's mission is to find out how she is transporting stolen information from there and he she was working for. He has to get as close to Layla as he can while work at Langley as a data analyst. Burke told Clayton that he had already been paired with Layla ever since they were still at the "Farm" together. They both are orphans; Layla was adopted by her foster parents, and James' father had been missing ever since he was a young boy. Burke tells James that this similarity will bring him closer to Layla.


James become romantic friends with Layla. He tries to log onto her computer when she was away for lunch and nearly escapes getting caught. He successfully logs onto Layla's computer at her home when he spends the night at her house. This is when he really believes that Layla Moore is a mole. Layla then starts to notice that Clayton is acting very suspicious. In response, she plants a small bug on his pants. Finally he discovers who she is working for by following her to the subway station. When he followed her there, he sees her hand off the stolen information to a man. Clayton follows the man, and it turned into a dangerous chase that leads from tunnel to tunnel. Eventually he catches up with the mystery man, and they fight. This is when James realizes that the man is Zack, a fellow trainee from the "Farm". As the two men were wrestling each other for the gun, James accidentally shoots Zack, and he dies instantly. The police discover the murder, and they pursue James; his CIA training paid off, and he escapes without incident. After he leaves the subway station, he meets Burke and tells him what he saw, and Burke gave him the option of quitting his mission then and there. Instead of opting out, James pleads for Burke to let him stay on the mission.


James waits on the side of the freeway for Layla to drive by after work. She finally drives by him, and he follows her and forces her to pull over. When she tries to escape, it turns into a high speed chase which ended with Clayton hitting Moore's car, and she loses control of it. He demanded for her to give him the information she stole. She tells him that it is her assignment with the CIA to steal that information. The CIA wanted to test how easily information could be smuggled out of Langley. Of course he does not believe her and takes the information chip from underneath her coffee mug and leaves to confront Burke.


Burke tries to persuade Clayton that all of what just had happened was a simulation, but James did not buy it. He refuses to give Burke the chip; as a result, Burkes comes after Clayton, and the chase leads into an abandoned warehouse. Eventually, CIA agents arrive at the warehouse looking for James. Burke thinks that they are after him, so he tells them the whole story about his betrayal to the CIA. He realizes that he just blew his cover and makes a ditch effort and tries to shoot the agents. Before he could even fire a shot, the CIA agents take him down. Layla Moore was telling the truth after all, and James Clayton had been conned into working for a traitor of the CIA.


I believe that some of the training procedures that were practiced at the "Farm" are plausible. For example, the combat training where they try to knock each other down to the ground was very believable. It did not seem like something bizarre that the CIA would not do. Learning how to defend yourself is a very important aspect of becoming a CIA agent. Being an agent can be a very dangerous job, so all CIA agents should have knowledge of self-defense. It is just common sense that these CIA trainees take self-defense courses. I think that the simulation of bugging a home is not as believable because it just seems a little too fictional and Hollywood to me. It is something the film industry created to captivate the audience's attention and imagination. What seemed kind of weird to me was that the trainees had so much freedom within the "Farm". Take for instance, the scene where Layla gets bored one night and goes and practices her shooting skills. I do not think that she would have the ability to do that if she were at a real CIA training camp. What I also cannot believe was the scene where Walter Burke and some other agents view the recruits playing poker from a different room. I believe that in reality, there are surveillance cameras around the camp, but the agents do not monitor and observe the trainees like they did in The Recruit. Overall, only half of the techniques used at the "Farm" by the CIA agents are believable to me.


I definitely do not think that the mission "Pick up a girl. Actually, five girls" would really be used by the CIA in reality because it is irrelevant to their training. I do not understand how having the ability to pick up five girls would help them become good agents. It just seems to me that this scene was used to glamorize the idea of being a CIA recruit. That is something James Bond would do. Very well I might add.


The kidnapping and torture ordeal was just too far fetched for me to believe. I do not think that the CIA would do such a thing to their trainees. It is too brutal and seemed very fictional. Personally, I think that scene was created to fulfill the movie-going audience's craving for violence. On the other hand, maybe I am just naïve. Maybe the CIA really uses this tactic to see how well the trainees can handle physical pressure. Maybe this is a way for them to weed out the physically and mentally weak.


I do not believe that the CIA actually goes out looking for recruits and indiscreetly approach civilians asking them to apply for the CIA. What I think happens in reality is that people apply for a position in the CIA, and there are no recruiters for the CIA. They will waste too much time and effort if they thoroughly research and pursue candidates as they did in The Recruit. They probably already have too many people applying to become agents as is, so the act of going out in public and recruiting someone is needless. The scene where Walter Burke approaches James Clayton is completely fictional to me. That was a stereotypical scene of spy movies.`


The written examinations were plausible because just like applying for a regular job, many times job candidates have to be tested for their skills and knowledge. The CIA cannot afford to hire dumb people to work for them. If they do, then America is doomed. The candidates have to be tested for their intelligence. Although, I do not think that it was just their intelligence that was being tested in the examination during the movie. I would think that they would be tested for logic and mechanical skills. Most likely, a portion of the test would be reserved for the testing of their observation skills and method. After all, the objective of a CIA agent is to gather information. I do not think that the real CIA would have put up with James' smart-ass responses because he obviously is wasting their time. If he really wanted to get a position in the CIA, then he would have been sincere and serious. Even if he did very well on the written part of the examination, I do not think the panel of interviewers would have let him stay for long once they get a taste of his personality. The last thing they want is an insubordinate agent.


I really think that the CIA agents would be trained how to lie on polygraph tests, but not recruits. The test just measures your heart rate, so if you stay calm during the test, you can lie without getting caught. In other words, I do believe that a person can lie during a lie detector test and not be detected, but I do not think that the recruits would be trained how to defeat the test because it is too early to train them to do that type of thing.


I think that Rapid Eye Movement test really exists, but I do not think that a person can be trained to fool that test. that test detects the dilation of the subject's pupil, and I do not think that anybody is capable of controlling the dilation of their pupil without the help of drugs.


I do not think that the technology today has advanced enough for the creation of a transceiver that decays and disappears in forty-eight hours. I think that that was an example of a fictional gadget used to make the job of a CIA agent appears "cool".


The stars on the plaque inside the CIA headquarter at Langley are not believable because I do not think that there are any reason to replace the agents' names with stars. Those people died for a heroic cause and the CIA would have wanted to honor and distinguish them in a way where people recognize their names. I think that the stars were just the movie producer's attempt to mystify the audience, and make them question whether one of the stars could belong to James Clayton's father.


I believe that the post-farm plot could not have happened in real life. The Central Intelligence Agency is just too careful and secure for a man, such as Walter Burke, to solely create a fake job for a fake agent and then employ him at Langley. I do not think it is possible for an agent to do that type of thing within the CIA.



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Wednesday, November 6, 2019

Gergerherherh

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hallkidshistory.com/.../ browse/44/page/ - 8k - Cached - Similar pages


The Industrial Revolution and Its Societal Changes


... This book gives opposing viewpoints on different aspects of the industrial


revolution. 0. COR Corrick, J. (18). The Industrial Revolution. ...


www.tesd.k1.pa.us/stoga/dept/socials/ IndustrialRevolution/ir_main.htm - 15k - Cached - Similar pages


The Victorian Society Bookstore


Search All Products. Keywords In Association with Amazon.com.


www.victoriansociety.org/bs1.html - 5k - Cached - Similar pages


Social Studies/History A Bibliography for Grade 10 - Media Index


... Japan Opposing Viewpoints Japans Postwar Economy Lead On! Leaders of the Middle


East Legacy Indian Treaty Relationships Life in the Industrial Revolution ...


www.sasked.gov.sk.ca/curr_inst/iru/ bibs/sochis10bib/media.html - 1k - Cached - Similar pages


Books by William (edt) Dudley


... by ISBN 1565107055 | Hardcover |. Industrial Revolution Opposing


Viewpoints (Opposing Viewpoints). by ISBN 156510706 | Paperback |. ...


my.linkbaton.com/bibliography/Dudley/William+(Edt)/ - 6k - Cached - Similar pages


[PDF]Opposing Viewpoints Bibliogrphy


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... Z I4 17 Immigration Opposing Viewpoints JV6465 .I47 18 Industrial


Revolution, The Opposing Viewpoints HC105 .I5 18 The Internet. ...


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Pathfinder


... NONFICTION BOOKS. 0.7 IND The industrial revolution opposing viewpoints


/ William Dudley, editor. Uses primary sources to illustrate ...


www.beavton.k1.or.us/pathfinder/hpmsnhd00.html - k - Cached - Similar pages


Opposing Viewpoints Series


... Each volume in the Opposing Viewpoints series presents a balanced collection of essays


that represent opposing points of ... Industrial Revolution HC105 .I5 18. ...


www.nvcc.edu/alexandria/library/ instruction/english/oppview.htm - 6k - Cached - Similar pages


Human Rights Education Syllabi Directory Course Outline THE ...


... Rights 50 Years of History. Readings Human Rights Opposing Viewpoints, pp. ... Equality;


Fighting for Workers Rights During the Industrial Revolution The Issue ...


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Please note that this sample paper on gergerherherh is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on gergerherherh, we are here to assist you. Your persuasive essay on gergerherherh will be written from scratch, so you do not have to worry about its originality.


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Friday, November 1, 2019

Critically consider why signs are sociologically meaningful and their meaningfulness within everyday social and cultural circumstances.

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This essay will show that contemporary consumers are faced with signs, images which represent consumption of lifestyles which have been commissioned by advertisers. When referring to signs in this context, the word can be regarded as facets of everyday lives which have been constructed from market research by people such as advertisers. Signs are what we inherently face in our lives as they individually effect us- how we perceive a depiction of a naked child or advertising for exclusive brands differs due to our sociological context's heterogeneity. Therefore the meaning of signs ultimately change within everyday social and cultural environments due to different, personal consumer circumstances. Consequently it is the differing impact on individuals, due to different contexts, that allows for sociological meaningfulness as consumerist acknowledgment of signs provides feedback regarding consumerist trends in our cultures.


Before analysis of how consumerist signs are sociologically meaningful, we need to understand what signs really are and what they represent. A definition can be seen through the work of Tony Thwaites. A sign is viewed as anything that produces meaning. Signs comments on the world whilst simultaneously existing as objects. They convey and produce meanings (Thwaites, Tools for Cultural Studies, an introduction, 14, 7). Once this is understood, it can be applied to consumer and pop culture as it contains many of its own signs which, once interpreted, provides meaning for sociologists.


There are many sides to contemporary culture that have been informed by and can be seen through a system of signs. Our world can be analysed by sociologists through examination of these signs and consequently they determine their social and cultural importance. Signs play a large part in the consumerist realm of society due to our unconscious ability to recognise them. No other form of images confront us so frequently (Berger, Ways of Seeing, 17, 1). Advertising, as visual images, due to their density, allow us to briefly absorb these messages whilst they simultaneously stimulate our imagination's (Berger, 17, 1). Therefore, Berger argues, that publicity and the importance of signs belongs to the moments. Publicity images belong to the moment, but simultaneously refer to the past due to the consumer market's history (Berger, 17, 1).


This is akin to Thwaites concept that within signs the content is an essential feature. A sign's content is meaningful due to their reference to something. Much of contemporary marketing is dependant on their reference to something, other element's of lifestyles, as it conveys information about the advertised product whilst allowing consumer's minds to associate with other social constructs (Thwaites, 14, 7-10). Without this reference to other facets of society, advertising would be captured in a cyclic self-referential spiralling demise. Berger states that 'publicity is in essence nostalgic', that its reference to signs of quality and craftsmanship are bound to the retrospective and the traditional- 'it would lack both confidence and credibility if it used strictly traditional language' (Berger, 17, 1). A sign's referential function is important for contemporary culture as advertisers invariably attempt to invoke a connection or relationship with their prospective audience through commonly recognised signs (Thwaites, 14, 10). Therefore the principal feature of the sign is their ability to seek to establish relationships; within consumer culture, this is the connection between the sign, the advert, and the consumer's wallet. It is this element that his been harnessed by advertisers publicise the images they are trying to promote. People will ultimately notice a particular image or feature of society or sign, which corresponds to their interests (Berger, 17, 10). Sociologists therefore need to recognise that different advertising by groups represent differing social and cultural circumstances which is ultimately passed on into the buyer-seller relationship.


The formulaic nature of signs is important for sociologists. The recognisable structure they follow allow for a reliable medium for sociologists to determine everyday social and cultural consumerist practices signs (Thwaites, 14, 7-). The modern signs of consumption allows a representation of subcultural groups to emerge to sociologists. Due to our repetitive exposure to consumerist signs we are very aware of what sort of texts we witness- almost certainly we realise this before we start due to their visible structure. Signs suggest ways in which they may be read as they cue certain codes for interpreting them signs (Thwaites, 14, 11). Signs establish a complex set of expectations which may thwart as much to satisfy the expectations of the consumer. This is meaningful as different cultural groups would consequently act differently to the predicability or unexpected sign elements.


Joanna Finkelstein demonstrates within "Slaves of Chic, an A- Z of consumer pleasures" that signs of our consumerist culture alter lifestyles and consequently they are sociologically meaningful society. Long term commercial decisions are made on our consumerist habits- our tastes no longer are from our making, rather have been formed through advertising workshops (Finkelstein, Slaves of Chic, an A- Z of consumer pleasures , 14, ix-xiii). It is evident that the consumer products are clearly signposts, signals of cultural and social circumstances which sociologists should be aware of. Finkelstein uses two separate, but similarly valid examples of the Filofax and the culture of exercise.


The Filofax has been marketed as a useful product to keep better records where immediacy of knowledge and control is a primal feature. What sociologists can witness is societies weakening of memory, the prevention of mental links and the taking for granted of habits and practices (Finkelstein, 14, x-xi). Sociologists can gain meaning from the fact that socially people have lost control, lost purpose for actions whilst subliminally, choices are no longer their's to control. Therefore the Filofax is a sign as it represents the endemic dependence of society on learned and acquired desires, pre-defined by advertisers.


Sociologists study cultural trends and the signs which inform and construct these trends. Consequently, an understanding of the base for the trends is needed. Finkelstein attributes the rise of exercise culture to the convergence of physical shapes of men and women, and a consequent sexual desire to differentiate between the homogeneity of body forms (Finkelstein, 14, 7-).


Finkelstein labels exercise as a sign to explain the use of lycra gym wear as an exaggeration of the sexualised gender which defines the gender distinctive body (Finkelstein, 14, 8-). Therefore, exercise culture is meaningful to sociologists as they can explain the newly cultivated sexuality of modern society. We must consider signs, such as exercise, meaningful, particularly to sociologists, as they represent a new culture within society which is concerned with public image (Finkelstein, 14, 10).


Madonna, a self made celebrity, reveals the importance of signs as she herself acts as one. When she as a singer-songwriter-actress-model is examined sociologically she gives meaning to issues of female empowerment in patriarchal industries whilst simultaneously providing meaning to the Madonna based culture that surrounds her (Tetzlaff, The Madonna Connection, 1, -56). What is important is how Madonna culture, has reduced her music to an irrelevancy. Fans and critics alike infrequently comment on music rather than on her image and lifestyle choices. Tetzlaff tries to provide meaning for this phenomenon of Madonna's public longevity (Tetzlaff, 1, 41). His argument boils down to her ability to 'retool herself and (her) screen persona' whilst leaving no consistent point for fan attachments (Tetzlaff, 1, 4-4). Madonna acts as a sign of individual power in a highly competitive market.


Tetzlaff, throughout his account of Madonna, supports the debate of John Fiske, that Madonna ultimately is a sign as she produces meaning for her fan base (Tetzlaff, 1, 4-45). The Madonna image provides her young female fans with semiotic tools to create a self understanding, thus breaking from patriarchal society. Therefore some of her personal autonomy ultimately is transferred to her fans. The themes of Madonna's life, whilst not vocalised in her films or music can be seen in a 'metatextual narrative' of her management of her own career, her quest for fame and independence from the patriarchy of America (Tetzlaff, 1, 48-56).


Therefore, signs are important for sociologists as their consumption in contemporary culture provides trends for studies. Different social and cultural groups interacting with said signs similarly provide information about consumerist trends for sociological studies.


References


Berger, J. 17 Ways of Seeing, Penguin, London. Chapter 7.


Finkelstein, J. 14 Slaves of Chic, an A- Z of consumer pleasures, Minerva. Kew. Introduction and Exercise.


Tetzlaff, D. 1 Metatextual Girl patriarchy. Postmodernism, power, money in C. Schwichtenberg (ed) The Madonna Connection, Allen and Unwin, Sydney.


Thwaites, T. Et al. 14 Tools for Cultural Studies, an introduction, Macmillian, Melbourne, Chapter 1 & .


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Tuesday, October 29, 2019

Shakespeare's Othello-the emotions of othello

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The Emotions of Othello


The motion of this play was based on the relationship or the friendships between Othello, Iago, and Cassio. Although the women in this book played a large role in adding to the vengeful, powerful feel in this play, it all ceased from the relationship between the three men. This play was filled with many different emotions, given by each of the characters when they interacted with each other. The emotions that mainly evolved in this play were Power, jealousy, revenge and very questionable love between the characters. This story shows how power is such a strong desire of people, that some will stop at nothing to get it and hurting people is an option if they have to do it.


This all began with Othello, who is the main character in this book. Othello was a Moor and a General in the Venetian army. He was a very powerful man who made large decisions, one decision which he made changed his life forever. Othello was very trustworthy and trusted. He had so much trust in the people that he was close to, that it affected his life and he believed many things that he should not have. Because of an overabundance of trust and belief in others, this caused him to become a rageful, jealous man. All of his better characteristics were pushed aside deep down in his soul and allowed the worst to get the best of him. All of this jealous rage in Othello came from the lies that the manipulative, evil Iago had told Othello of his wife Desdemona. Iago is Othellos standard-bearer and he came to hate him, which led Iago to set up Othello and make him pay by destroying his love for his wife Desdemona. Iago had become jealous towards Cassio and vengeful against Othello. He had became this way when Othello appointed Cassio as Lieutenant in the army and not him. Iago felt that he deserved that position as Lieutenant more than Cassio did. Iago also felt that Othello chose Cassio over him for that position because of the friendship between the two.


Cassio is a dear friend of Othello and Desdemona. Cassio was friends with Othello before he came to meet Desdemona. Cassio is the person who got Othello and Desdemona together. Othello and Cassio can be looked at as best friends. Since them being friends for so long, the relationship between Cassio and Othello would be expected to be very close and trusting towards on another. Although, what happens in this play questions the friendship between Cassio and Othello. In theory, Cassio not only received that position because he was a close friend of Othello, but because he was more educated, better looking and more skilled than Iago was.


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The whole downfall of Othello and Iago is caused when the evil and manipulative one goes and tells Othello a lie about Desdemona. Iago feels that the only way to destroy Othello is to destroy the relationship between him and his wife and the friendship between Cassio and Othello. It is known that Desdemona is Othellos strength and she makes him what he is and he is nothing without her. Iago thinks that if he can destroy their relationship that Othello will automatically become weak and feel that he has nothing to live for and just give up. He tries to destroy the friendship between Cassio and Othello, so that he can take the title of the Lieutenant away from him, and probably be left with no choice but to give that title to Iago. Basically, that is two strikes in one with Othello and will most likely have him to fall and loose his power. What Iago does to complete this mission is that he tells Othello that his loving innocent wife is having an affair with his appointed lieutenant and close friend Cassio. He tried to lead Othello to believe the two were having an affair in Act . sc. . Iago says to Othello to make him suspect they are having an affair Look to your wife; obsevere her well with Cassio,..


At first, Othello does not believe that the love of his life Desdemona would commit such an unfaithful act, and he asks Iago for proof. In Act . Sc. , Iago says to Othello I speak not yet of proof. At that time, Iago had no proof. Iago went on and on about how Desdemona is flirtatious and how she was not what Othello thought she was, but yet Othello still did not believe him. Of course the idea never left his mind about what Iago lied to him, but it was not a fact to him. The thing that sparked the situation between Othello and Desdemona was when he caught Cassio with the handkerchief. This handkerchief had sentimental meanings between the two of them. Othello gave Desdemona this handkerchief when they first meant to express his love for her, or just his feelings. His mother gave it to him and he gave it to her. When he saw Cassio with that same handkerchief, he though that Desdemona gave it to Cassio, which made him become enraged with jealousy and suspicion. What really happened was that Desdemona misplaced that handkerchief, and Emilia recovered it and she was not going to return it. She gave it to Iago, and Iago gave it to Cassio. That is why Othello saw him with the handkerchief. After that Cassio gave it to Bianca and told her to make a copy of it, and that someone would be back to claim it. Othello spoke to Desdemona while lying on her deathbed about the handkerchief. He mentions to her in Act 5. sc That handkerchief Which I so loved, and gave thee, thou gavst to Cassio. He immediatley accused her of giving it to Cassio, by jumping to conclusions. She told him it was not so and he asked her where it was and she could not tell him, and this made him even more enraged, and he though she was lying.


Othello from this point on continually blamed his innocent wife for committing an unfaithful act, but he never came out and asked her if she had or was having an affair with Cassio. Othello had called Desdemona a whore in Act 5. sc. Out strumpet. This point here shows that Othellos trust was not as strong as readers may have thought it was. There was a lack of communication between the two at this time, because if there really was communication between them, then he would have asked her about it, and Cassio as well. There was also a lack of communication between Cassio and Othello. If they had a good friendship, they should have had a good communication level, which they could not of have or Othello would have asked him about the accused affair between Desdemona and Cassio. He never confronted Desdemona about the rumor, or Cassio. If their friendship was really that tight, ten he should have confronted him about it as well. Then again, maybe Othello was just so upset and hurt that any solution to this problem may have been blocked out of his mind. Although he did jump to conclusions about this whole situation, but I guess at that time everything was coming together about that thought, but it was all occurring just coincidentally. At this time, Othellos characteristics towards these characters had become questionable. It was like was her really the things that he was supposed to be to them. Did he really trust Desdemona enough to believe that she would cheat on him? Were him and Cassio such good friends for him to think that Cassio would do such a thing to him? Was Iago really not a trustworthy person, because Othello did not believe him in the beginning, but the though never left his mind. For Othello to believe Iago, before even questioning Cassio or Desdemona shows that Othello allowed Iago to manipulate him. Othello became weak and allowed Iago turn him into what he became, which lead to the death of his wife and himself. Not to mention the death of Emilia, wife of Iago and Desdemonas mistress.


Iago started all of this chaos with no good intentions at all. All of this was one great big set up and all planned out. Although Iago was looked upon as the evil one in this story, I think he was cool. I think that because he in a way he had the power to hypnotize people and made them believe everything that he said. Not only that, but most of the things that he set up went the way he wanted them too, making his whole plan successful. If they were dumb enough to let him do that to them all, then I dont see why he would have stopped. I guess that is the way that he though of the situation. If they believe every lie that I tell them, to get what I want I am going to continue to lie to them. That was the though of Iago, but it only ended up affecting him at the end of the play. He did get the satisfaction of manipulating Othello, Cassio and other characters, and causing chaos throughout the book. He at one point became the center of attraction, but at the end he seemed to pay for it all, not physically but mentally. Taking the lives of innocent people, just for power and out of revenge and jealousy. He was so desperate for power that he stopped at nothing to get it. He was satisfied at the end of the play, but he was forever going to live miserably, because of all the confusion that he cause, all the hearts he had broke, and all the lies that he had told. Othello before he killed himself tells Iago in other words that he will have to live with what he did, and Iagos response to that was Demand me nothing. What you know, you know. From this time forth, I will never speak word (Act5. sc.). What he meant by this was that whoever was involved with what went on are the only people who will ever know about it, because from that time on, he will act as if nothing ever happened.


The relationship between these characters have played an important role in the motion of this story. There was lack of several factors in these relationships, which caused the actions that took place. Many of these actions which were very dangerous and life threatening. Due to the fact that these relationships were so questionable, they caused these characters to act in different ways creating the endless motions of revenge, jealousy and hatred between them all. These feelings which never were discovered until the climax of the play, had to have always been there deep inside these characters towards one another. Although there is still a question about that. The question that stil remains is were these feelings really rooted in these characters towards one another, or did certain actions taken by them cause these feelings to come out against them? The relationships between them have changed over the course of time, and this was only caused due to the actions that these characters have taken. Friendships can seriously be dangerous if there is a struggle for power between each of the friends. A person will do anything for power, even if it means hurting others.


Please note that this sample paper on Shakespeare's Othello-the emotions of othello is for your review only. In order to eliminate any of the plagiarism issues, it is highly recommended that you do not use it for you own writing purposes. In case you experience difficulties with writing a well structured and accurately composed paper on Shakespeare's Othello-the emotions of othello, we are here to assist you. Your cheap custom college paper on Shakespeare's Othello-the emotions of othello will be written from scratch, so you do not have to worry about its originality.


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Friday, October 25, 2019

Napster

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1.0Brief history, developments, and growth of Napster


Having witnessed his college room mate's frustration in trading MP audio files over the internet, Shawn Fanning had a vision where people could share their music with one another over the internet by using a peer to peer network coordinated by a central server. This was the central idea in the development of a service that became known as Napster. Fanning's uncle incorporated the company in May 1 and began to secure capital investment. After initial development and testing the program was launched and the service's use grew exponentially, particularly among university students with access to high speed internet connections. In a short period of time Napster grew to over thirty million users' world wide.


Initially Napster needed to secure sufficient capital, develop a profitable business model and prepare for challenges from the RIAA. Napster was able to secure successive injections of capital from high profile investors and establish operations in 'Silicone Valley'. It also sought legal counsel that provided encouraging feedback should the company be sued. In September 1 Eileen Richardson was appointed as CEO, the first in a number of managerial changes made in the short history of Napster.


Napster faced challenges from a number of fronts. Firstly the universities, whose network capacities were increasingly be utilised by Napster users, began to ban the service. Secondly, after discussions broke down, the RIAA and several artists commenced legal proceedings claiming copyright infringements, and in July 000 the service was order to shut down by the courts (a decision later upheld by the Supreme Court). Napster then began to look to modify it strategic business plan and establish cooperative alliances and revenue sharing arrangements with the music labels.


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.0 Strategic Problem(s)/Issue(s)


After evaluating the case information it is evident that the underlying strategic problems are apparent on a number of fronts. stem from Napster's failure to clearly define its mission, values and goals in order to maximise shareholders' returns.


a weak analysis of Napster's internal and external environment. As a result, Napster's business model lacked certain factors and strategies, which ultimately led to the organisation's demise.(STRATEGIC PLAN)


More specifically, the organisation did not take into consideration internal factors such as selecting appropriate personnel, developing strong corporate and business level strategies, and designing an organisational structure and control systems. Additionally Napster failed to examine the external forces, such as legal and ethical factors. These factors will be considered and evaluated in further depth in the subsequent sections.



.0Internal Strengths and Weaknesses


.1Strengths


Tangible Resources


„XFinancial resources substantial funding from investors


„XPhysical resources workspace in 'Silicon Valley' and computer systems and software


„XHuman resources high-calibre employees and founders (e.g. Shawn Fanning; Jordan Ritter; Sean Parker; John Fanning)


„XOrganisational resources flat hierarchical structure, customer projections (i.e. pilot program distributed to small number of people)



Intangible resources


„XTechnology the human capital of the organisation possessed significant technological skills and knowledge


„XInnovation Napster was the first organisation to use a central server, whereby individual users had the opportunity to switch MP files


„XBrand Name the organisation's name spread due to word-of-mouth


„XCorporate Culture the organisation's corporate culture induced innovation and placed an emphasis on developing employee relations


.Weaknesses


Napster's main weaknesses include


„XLack of financial plan to adequately use financial resources


„XNo income from users of the program; revenue was acquired via site sponsors


„XChanging leadership


„XLack of policies (i.e. ethical and conduct codes)





4.0External Opportunities and Threats


4.1 Opportunities


Using the PEST (Political/Legal, Economic, Social, Technological) the following opportunities can be identified


„XPolitical/Legal the Copyright Act 176, had a provision for 'fair-use' which allowed the reproduction of copyrighted materials for personal and other uses


„XEconomic Average price of CD's fell by more than 40% while the Consumer Price Index (CPI) rose by nearly 60%


„XSocial


-Target market was university students as they were comfortable and educated in using this type of technology


-Ability to expand target market to other cultures/countries, due to a variety of music from various artists/languages


„XTechnological


- Faster Internet connections ¡V especially on university campuses


- Growth of websites such as MP.com


-Introduction of Portable MP players


4. Threats


Using the PEST analysis the following threats can be identified


„XPolitical/Legal the Copyright Act 176, the Racketeering Influence and Corrupt Organisations Act


„XEconomic


„XSocial ethical implications of stealing an artists legitimate income


„XTechnological due to Napster already developing the idea of using a central server to switch music, potential competitors can utilise this knowledge without the cost of engineering the idea



5.0SWOT Analysis Evaluation


In order to survive in the dynamic business environment present today, organisations must strive to develop a sustainable competitive advantage, and thus stand apart from their competitors. To achieve this, organisations must concentrate on developing capabilities to exploit the resources they possess, in addition to pursuing the generic building blocks of competitive advantage (REFERENCE).


The case information clearly demonstrates that Napster did not concentrate on building a sustainable competitive advantage. Napster's foremost strategic problem was a weak understanding of the internal and external environment. More specifically, the organisation did not develop strategies or capabilities to use their strengths in overcoming weakness and their opportunities to overcome threats. This is evidenced by the following


„XNapster's inability to 'coordinate its resources' to effectively use the unthought-of idea to create file-sharing software, Napster's main resource, led to weakness such as lack of financial planning, to was Napster's essential resource and thus strength. However, Hill & Jones (004) suggests that 'unless an organisation has the capability to use resources effectively, it may not be able to create a distinctive competency'. Napster did not 'coordinate its resources' or it's strengths in order to capitalise its main resource and overcome apparent weaknesses (p.78).


„XDue to lack of capabilities, Napster's other resources including financial; physical; human; organisational; technological; brand image; and cultural resources; were not utilised. For example, Napster was able to attract a number of high-profile investors, yet there is no evidence in the case relating to the efficient use of this capital resource.


„XThe lack of financial strategy (capability) meant that their financial strengths was overcome by their weakness of lack of capability


„X


After evaluating the case information it is evident that the underlying strategic problem stems from a weak analysis of Napster's internal and external environment. As a result, Napster's business model lacked certain factors and strategies, which ultimately led to the organisation's demise.(STRATEGIC PLAN)


Put something in somewhere about Napster not developing the General Business Competencies that they needed. 1) Entrepreneurial Capabilities. ) Capabilities of developing effective organisational structure and control systems. ) Superior strategic capabilities


Secondly, although a number of opportunities were identified in the previous section, Napster's poor analysis of threats led to their inability to take advantage of opportunities. For example, the poor analysis of the a poor analysis of the external opportunities and threats as well as lack of strategies, led Napster



6.0 Corporate-level Strategy


Napster failed to observe a number of critical steps in the formal strategic planning process where its mission, values and goals were concerned.


Napster's mission fell out of Shawn Fanning's 'epiphany' of a world in which people could share their music with each other over the internet. Fanning's vision extended on the application of 'peer to peer' (PP) networks such as the World Wide Web and SETI@home.


No clear company values have been identified in the case. Values are seen as the corner stone of a company's organisational culture. This could manifest itself as degenerative moral and/or ethical behaviour by company management and employees. This is evidenced through the 'morally deplorable distribution of equity' when John Fanning incorporated Napster without Shawn Fanning's knowledge. Additionally there is little evidence of Napster's respect for its stakeholders interests insofar as inputs are concerned. Napster clearly disregarded the interests of the musicians whose songs would be distributed on the service.


The case does not identify any of Napster's goals or objectives which are paramount if the company is to move towards its stated mission/vision. Without such goals the company had no means of quantifying its success or the performance of the managerial team. While it was capable of attracting significant capital input, the company did not appear to have devised the means to provide a profitable return on this investment.


Napster found itself in an embryonic market niche with no significant competition. This resulted in the company pursuing an 'Internal New Venturing' corporate strategy as there was no option to acquire an established business already in possession of the distinctive competency that Shawn Fanning had produced.



5.0Business-level Strategy


Napster had very little clear business level strategies, however from the evidence it can be said that the business followed a strategy of Focused differentiation. Napster was a hard case to apply business level strategies because they did not directly sell a product to a consumer. The only revenue earned was from advertising upon the sites, their real customer then was the marketing teams of those firms that brought advertising space upon their sites; however for the purpose of this case we will ignore this fact from outside the case study.


There is evidence that Napster did create a product which was perceived by the ¡§customers¡¨ to be unique. Innovation was the major competitive advantage that Napster benefited from. The product was unique and originally developed to meet customers needs (responsiveness). It is evident that the company was following a strategy of Differentiation. It is noted however that Napster did not charge a premium price and actually did not charge a price at all. Napster did strive to achieve a unique highly desired product that is constituent with the differentiation strategy but simply chose not to pursue financial gain through this strategy.


There was also another strategy being followed by the company, even if it was not deliberate. It was one of Focus. The strategy was not pushed from the company but actually pulled by the product itself. The company would have liked to say that there product was used by a wide variety of customers across a wide cross section of demographics. The product inevitably found its way into a small market segment of e-customers that were 'comfortable' in the use of MP technology, had the time to search for them and the means to download them with relative ease. The Market was focused, mainly upon university students and the statement that 60% of the customer pool dried up when Universities banned the service is evidence of this. Napster also served a part of the Market that no other competitor could serve adequately. Shawn Fanning had originally designed the product for a friend that had trouble finding the music he wanted off of the internet. No other music or MP provider who worked through the internet had ever thought of Shawn Fanning's idea and as he decided to develop this product for his friend he also, unknowingly, decided to peruse a Focused differentiation strategy.



6.0Organisation Structure and Control Systems


Very little is known about Napster's Organisational Structure. From the case we know that there was a CEO, a Board of Directors and 50 employees in total.


The type of structure and control system that would have been to the advantage of Napster would have been one that helped promote their need for innovation and flexibility. We recommend a Flat, non hierarchical organisational structure. There is a need for communication and feedback to support the innovation process through out the organisation. We need to put in a section about what kind of control systems to use here.


Recommendations/Conclusions


In the possibility that another company like Napster was ever to begin operation, we give the following recommendations. Give due analysis to the internal and external weaknesses and treats. Create a corporate and business level strategy that allows and promotes continual organisational growth and prosperity. Consider the network and industry that you must operate within and make sure that the activity of the firm do not disrupt or destroy the activities of the other members within the industry you rely upon.


Develop all of the general Organisational competencies instead of focusing upon one.



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